TABLE OF CONTENTS
I. What is an add-on product?
More than 150k+ hoteliers come to HTR every month to look for new tools to run and grow their businesses. The way we help buyers discover your products and services is by breaking down each companies' products into categories that hoteliers are familiar with (related: What are the benefits of having profiles in multiple categories?).
To maximize your visibility on Hotel Tech Report and make sure that hoteliers researching and looking for tools in relevant categories can find you, you want to make sure that you have a product profile in each category that you have a relevant product offering in.
While you should primarily create listings in categories where you offer a standalone product that can be purchased a la carte, you may also create profiles for products or modules that can be (optionally) added on to your core product, these are called add-on products.
Example: A booking engine that is offered by a PMS provider but cannot be purchased separately as a standalone product
II. Add-On Products vs Standalone Products Comparison Table
Can be purchased a la carte
Accessible to all HTR hotelier users
🚫 Only to users of the company's core product
Displayed in the default category view on HTR
✅ Visible in the default category view
Able to receive matched leads
Able to compete in the HotelTechAwards
Able to receive direct leads
III. Why Can't Add-On Products Compete in the HotelTechAwards, Appear in Default View on Category Pages and Receive Matched Leads?
Ultimately it comes down to transparency for users. When a hotelier is in a category looking for a tool to help them with that specific need, most are not open to fully changing out other systems to meet that need. Therefore, having add-on products displayed alongside standalone products is misleading because it would lead users to believe that they can similarly purchase that product when in-fact, they need to purchase and change out another system to be able to use the given add-on product/module. Similarly, the HotelTechAwards recognize and promote best of breed products in each category so if the majority of users are not able to use the product (without buying additional products and/or switching out existing systems that they likely do not want to switch out), it is misleading and frustrating for users.
IV. What If a Company Has Listed an Add-On Product Without Designating it as an Add-On Product?
Please reach out via the live chat on Hotel Tech Report to report the inaccuracy and our team will reach out to the company to request proof that the product can be purchased a la carte and is in-fact not an add-on (typically in the form of clearly marketing the product as a standalone product on the vendor's own website). If the company cannot show that the product is offered as a standalone product then the add-on designation will be added to the respective profile.
V. Why POS and HMS Providers Shouldn't List All Modules
If you are a provider who offers a POS (point of sale) or HMS (all-in-1 hotel management software) you likely have dozens of modules that could be listed but this can create confusion for buyers. Make sure only to list your core offerings and not each feature you offer to make sure not to confuse buyers. This also helps keep your profiles and search results understandable while reducing the amount of time required to maintain your core profiles (vs having dozens of profiles, one for each module).