The annual HotelTechAwards period is September 1st-December 15th every year which is the time period where the competition runs and participating companies run review campaigns to compete for the top spot in the category leading into the end of the year.
Do reviews prior to the awards period count towards the HotelTechAwards scoring?
In short, yes. While the awards period runs through Q4, reviews from the trailing 18-months are factored into the HT Score meaning that these do count towards scoring. While the awards are run in Q4 leading into the upcoming calendar year, they are meant to signify the highest performing companies of the year.
Are reviews from the current calendar year and awards period weighted more heavily?
While they are not weighted more heavily in the HT Score algorithm, reviews from the current calendar year at the end of the awards period do in effect get weighted more heavily because they account for two thirds of the reviews that get factored into scoring. For example on December 15th when data is exported to determine winners of the current year awards period the trailing 18-month reviews that are factored in include:
- YTD trailing 12-months (Jan 1-Dec 15) = 66% of the period where reviews count towards awards scoring
- 6-months prior (July 15-Jan 1) = 33% of the period where reviews count towards awards scoring
- Additionally, review recency (ie. reviews from the trailing 6-months) are factored into the HT Score calculation
In essence, the trailing 18-months from the closing of the awards period is July of the previous calendar year meaning that the majority of the eligible review period (66%) is from the current awards year's calendar year essentially weighting current year reviews more heavily.
What is the minimum eligibility requirement and how many reviews do participating companies have to get during the current year awards period to be eligible to win a HotelTechAward?
While reviews from the trialing 18-months count towards scoring, companies are required to get a minimum of 25 reviews during the current year awards period in order to be eligible to win a HotelTechAward. This ensures that even in less competitive categories that the award stands for the highest level of quality and is only achievable by high growth companies who are relentlessly customer centric. If your company doesn't have 25 users who will vouch for the product and vote for you during the current year's awards period unfortunately you will not be able to win a HotelTechAward. For example, a company in a less competitive category can't get a handful of reviews and win a HotelTechAward which ensures that only truly credible and deserving companies are able to carry the badge increasing its value, credibility and trust in the marketplace.
(Note: Prior to 2021 the minimum eligibility requirement was 10 reviews in the current year awards period. This requirement was increased to ensure that only companies with meaningful customer feedback levels and advocates are eligible to win even in less competitive categories).