Related update: 🎁 Free offer: Improve your reputation and boost your inbound during COVID (Valid through June 30, 2020)

While you might be thinking now isn't a great time to reach out to hoteliers to ask for reviews, we've seen saavy vendors showing that not only is the opposite true--but they've even turned it into an opportunity to checkin with clients and show that they are thinking of them and care and are getting amazing results generating more reviews than non-COVID times!

We thought that was pretty awesome so we wanted to make it easy for all of you. All you'll need to do is take 15-minutes to follow the 5 steps below and you'll be generating reviews in no time and you're customers will love you for it!

  • For Premium Members: This guide walks you through how to add the COVID templates (at the bottom of this article) to the Premium Review Manager and launch your campaign to thousands of users with almost no setup time (takes ~10-15 minutes)
  • For Basic Members: You can follow this guide and use the templates but you'll need to setup the campaigns in your own email marketing software with your own conversion tracking, followup and sequences

Guide overview:

  • πŸ‘©πŸΌβ€πŸ’» Step 1: Prepare and upload your outreach list
  • πŸ“ Step 2: Copy the templates into the automated review manager
  • 🎁 Step 3: Choose your giveaway reward/s & HTR will match Step 1: Launch your campaign
  • πŸš€ Step 4: Decide which outreach strategy you want to use and launch your campaign

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πŸ‘©πŸΌβ€πŸ’» Step 1: Prepare and upload your outreach list

To set your company up for success we strongly suggest creating a target number of reviews. Our recommendation is to set your first goal/milestone as your category's minimum review threshold if you want to earn full points for the volume metric to maximize your HT Score, ranking, visibility and lead volumes). You can still improve your HT Score even if this goal seems out of reach for the time being, but ultimately this should be your north star to try to rank amongst top providers in the category.

Once you know your goal, you can expect about 30-40% open rates and 10-15% completion rates on your campaigns so you can back into your outreach list size. For example if your goal is 30 reviews, you'll want a list size of 200 users (300 users x 10% conversion =30 reviews). This is on the low side and if you follow best practices to personalize your outreach and motivate your team and clients, you will likely get significantly higher than this but this is the bear case to assume.

If its your first review campaign we recommend starting with 1-2 smaller test campaigns 100-200 users so you can test different messaging to find what works for with your clients and then scale that to the rest of your users.

Remember its 1 review/user NOT 1 review/client: Any user that interacts with and uses your product can leave a review so don't feel limited to only putting your main contact at each client property or portfolio but

πŸ“ Step 2: Copy the templates into the automated review manager

Copy the giveaway campaign templates (at the bottom of this article) into the templates feature in the automated review manager of your vendor dashboard and customize them to your liking. If you would like HTR to review your templates prior to sending your campaign feel free to reach out--we're here to help!

Note: Please make sure to check out our best practices tips which includes small tips to help increase conversion from sending your campaign from a recognizable executive to launching on a Tuesday to personalizing your messaging.

🎁 Step 3: Choose your giveaway reward/s (& HTR will match you)

We've seen vendors in the community run review campaigns as a way to reach out to their clients and remind them that we're all in this together while also helping out by offering giveaways like a $100 Instacart gift card to a client who leaves a review before the end of the month.

We thought that was pretty awesome so we created the templates below to make it copy/paste easy for you to do to the same.

Giveaway matching criteria:

HTR also offers to match giveaways up to $200/company to help your clients out and increase the number of giveaways you can offer in your campaign. If you're interested in the gift card giveaway matching program please reach out via the live chat on HTR.

  1. If you run your campaign through the automated review manager: HTR will match up to $200 in giveaway gift cards per company at $100/500 review requests sent through the review manager
  2. If you run your campaign in your own email marketing or CRM tool: HTR will match up to $200 in giveaway gift cards per company at $100/25 reviews generated (see campaign matching details at the bottom of this article)

πŸš€ Step 4: Launch your campaign

If you are a BASIC MEMBER using your own off-platform email marketing or CRM software...make sure you have the following in place:

  1. Conversion tracking
  2. Drip sequence w/at least one followup message
  3. A process to keep track of which of your users you have reached out (so you don't double up on requests in the future)
  4. A way for your team to access the information
  5. A strategy for if you want to followup with users who don't leave a review in the automated sequence, how your team will followup

If you are a Premium Member...running your campaign through the automated review manager, all of these items are natively built in to the review manager so they are automatically taken care of for you and all you have to do is press 'Launch Campaign' (⏯ View video tutorial). Then just sit back, relax and watch the reviews roll in!

Tip: Is this your first campaign as a Premium Member? We recommend setting up a test campaign and having it reviewed by HTR to make sure you maximize your conversion following all of our best practices before you press send.

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Email template #1: Initial campaign outreach template

Hi {{first_name}},

I was just thinking about {{hotel}} and thought I'd reach out to checkin and see how you're doing?

We're also running a campaign that I thought might be of interest for you where we're giving away 3 x $100 gift cards to hoteliers who leave a review about [insert-your-company-name] between now and the end of the month in case you’re interested and have 5-minutes to spare.

It's a tough time for us all in the hotel industry so our CEO [insert-your-ceos-name] thought this might be a nice way to help gather feedback to improve our product for clients while also putting some money in hoteliers' pockets during this difficult time.

Let me know if there's anything we can do to help or if you just want to hop on a call to catch up.

Stay safe and have a great day!

Sincerely,

[insert-your-name]

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Email template #2: 7-day campaign followup template

Hi {{first_name}},

I just wanted to checkin and see if you got my email from last week about the giveaway we’re running.

If you have 5-minutes to spare we’re giving away [3 x $100 Amazon gift cards] to hoteliers who leave a review between now and [June 15th].

Everyone in our industry is hurting so we thought this might be a nice way to help out some of our clients while also gathering some feedback to improve the [insert-your-company] product and service offering.

Hope you’re off to a great week and appreciate your help in advance.

Sincerely,

[insert-your-name]

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First time launching a review campaign?

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Giveaway campaign matching criteria

Hotel Tech Report will match up to $200 in gift cards to use towards review campaigns to help you increase conversion by gamifying review collection for your clients. Program eligibility criteria:

  1. You must run your campaign through the automated review manager. Campaign must be run through the automated review manager where your giveaway is included in the campaign templates for HTR to verify the size of the campaign and how many reviews were generated
  2. Your campaign must generate a minimum of 25 reviews. Campaign must generate at least 25 reviews (or campaign size of >200 users)
  3. HTR will match your giveaway to make it more enticing. Your company must offer an incentive that HTR will match (eg. if you offer $100 gift card, we offer one too...so your giveaway is 2 x $100 gift cards)
  4. $100 matched per 25 reviews. HTR will match your giveaway up to $200 at $100 for every 25 reviews generated.

Want to motivate your team internally to generate reviews? HTR also offers an incentive program for Divide & Conquer Campaigns with internal giveaways (Related: How to motivate your team with the team leaderboard, How to run an internal contest to generate more reviews)

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