Part I: Setting up the foundation
Part II: Improving your reputation, rankings and visibility
👉 Part III: Staying top of mind with content
Part III: Staying Top of Mind with Content
In addition to the hosted reports from Part I, Premium Members also get additional ways to keep their brand top of mind and get the word out about your company's latest and greatest through press releases and original content. Jump to:
I. Press Releases
Save money and get the word out about your latest and greatest with free press release posting
Say goodbye to pay-per-post with free press release posting that comes with your membership to share your companies' latest and greatest (without breaking the bank). All membership packages include press release posting credits so you can share your latest news, announcements, partnerships, product updates and more (browse press release inspiration) right in the vendor dashboard. A few reasons to post your press releases on Hotel Tech Report:
- 💸 Save hundreds of dollars: Never pay to post a press release again with unlimited free posting
- 🍷 Easy posting: Post your releases effortlessly in no time right from your vendor dashboard
- 👀 Increase exposure: Press releases on HTR gain added visibility throughout the site, via our social channels and in our monthly newsletter, theRewind.
- 🔎 Prospect education: Make sure your latest news is discoverable on your profiles where prospects are doing their research
- 📝 Guide your content: When crafting your content (more below) the HTR team will look to your press releases to choose relevant and timely coverage
II. Hosted Content
In addition to direct and matched leads, as a Premium Member you also have access to two additional ways to capture buyer intent through your profiles so make sure to (a) upload a gated demo video and (b) host your reports to boost the reach of your content and capture buyer intent.
III. Guest Posting
Guest posts are thought leadership articles that your team writes that can be posted on HTR's blog to build your brand as a thought leader and boost the visibility and reach of your content via HTR's audience of 100k+ monthly hoteliers (view guidelines). Each of HTR's membership packages includes guest posting credits which you can check via your membership portal and you may use these credits at any time throughout your membership period.
IV. Sponsored Articles
All members gain access to discounted pricing on sponsored articles and annual content packages. If your company is a Gold or Platinum Member your plan includes sponsored article credits bundled into your package. You may use these article credits at any point in time to place sponsored article requests where Hotel Tech Report will ideate, produce and promote articles based on your desired topic featuring your company front and center.
V. Annual Budget Season Buyer's Guide Reports
All members receive discounted pricing to become the exclusive sponsor of your category's annual budget season buyers guide. If you are a Platinum Member then your plan includes a sponsored buyers guide in the category of your choosing (based on availability, 1x per year/category). Platinum Members receive a discount code that can be used to reserve a category via the buyer's guide reservations site.