This is the first part in a 3 part guide to getting started with and maximizing your premium membership.

Part I: Setting up the foundation
Part II:
Improving your reputation, rankings and visibility
Part III: Staying top of mind with content

Part I: Setting up the foundation

When you first get started, there are a few things you'll want to do right away like adding enhanced content to your premium profiles and responding to any critical reviews to make sure that your profiles are effectively communicating information about your products and services to educate and convert potential buyers.  

Initial setup to optimize your presence time takes about 30-45 minutes but after that you are all set and all you'll do is tweak and maintain over time on an as needed basis:

  • 🎨 Step 1: Customize your new Premium Profiles
  • 💬 Step 2: Respond to any critical reviews
  • 💸 Step 3: Accept any pending leads using your new discount
  • 📚 Step 4: Upload gated content to capture downloads


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🎨 Step 1: Customize your new Premium Profiles

Time required: 5-10 minutes

Think of your new premium profiles as a virtual conference booth that's open 24-hours a day, 365-days a year for prospects to discover and engage with your brand. which is why you want to make sure you look your best.   All premium fields have now been unlocked in the profile editor in your vendor dashboard so you can fully customize everything to turn them into your best piece of sales collateral.   

Head to the profile editor in your vendor dashboard to customize premium fields like featured brands, awards, case studies, references, custom profile banners and more! 

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💬 Step 2: Respond to any critical reviews to paint the full picture, rebut sales challenges and show prospects you care

Time required: 5-20 minutes

One of the new features unlocked in the Review Manager in your dashboard is the ability to respond to client reviews.  You can do this directly from your profiles or from the Reviews tab in your vendor dashboard.  Start out by determining who on your team is best suited to manage review responses and make sure to invite them to your profile and let them know to respond to reviews. Then, head to your profiles and respond to any critical reviews first.  Response management shouldn't take much time but should be something that stays top of mind to maximize your reputation and attract more leads.


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💸 Step 3: Accept any pending leads using your discount

Time required: 5-10 minutes

As a Premium Member you get two new perks including: (1) a discount direct and matched leads and (2) boosted visibility in the RFP Builder.  Head to your lead inbox to check out any leads that are waiting for you and purchase them using your discount that is automatically activated in the dashboard.

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📚 Step 4: Upload gated content to capture downloads

Time required: 5-10 minutes

Separate of direct and matched leads, as a Premium Member you also have access to two additional ways to capture buyer intent through your profiles so make sure to (a) upload a gated demo video and (b) host your reports to boost the reach of your content and capture buyer intent.  

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NEXT UP: 

Continue to Part II: Improving your reputation, rankings and visibility
Continue to Part III: Staying top of mind with content

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