Since HTR doesn't have the opportunity to personally use each and every product on the site, we instead have brand standards based around verified customer feedback to help us ensure that we are promoting great products that hoteliers love and remain a trustworthy resource for our community of 100k+ monthly hoteliers.

The first step to unlocking additional partnership opportunities is to get your profiles up to speed and make sure your company meets HTR's minimum brand standards for vendor collaboration and promotion.

ARTICLE OVERVIEW

  1. What are HTR's minimum brand standards?

  2. How can my company quickly meet the minimum brand standards so we can unlock sponsored content and advertising?

  3. How do the minimum brand standards help vendors run more successful campaigns?

  4. How do they help vendors run more successful campaigns?


I. What are HTR's minimum brand standards?

Before we are able to discuss any co-promotion, sponsorship or content opportunities, vendors must meet our minimum standards.

  1. ⭐️ 15 verified customer reviews (Need help getting reviews? Click here)

  2. ❤️ 80% likelihood to recommend

  3. 🧮 75 HotelTechScore

II. How can my company quickly meet the minimum brand standards so we can unlock sponsored content and advertising?

The good news is that achieving the minimum brand standards takes most companies as little as a few days. To help your team get started, we have free tips and best practices to simplify review collection. Premium Members can also utilize the Automated Review Manager to put review collection in autopilot, boost your rankings and increase visibility.

III. Why does Hotel Tech Report require vendors to meet the minimum brand standards in order to unlock additional promotional opportunities?

Over the past decade hoteliers have been bombarded with aggressive sales outreach and overly promotional content which has had the unfortunate side effect of breaking down the trust between buyers and sellers. Hotel Tech Report is on a mission to rebuild that trust by providing the global hotel industry with an unbiased 3rd party platform that gathers, organizes and serves verified insights and data from thousands of hoteliers around the world to help make it easier (and less risky) for hoteliers to discover and adopt new technologies. 

Rebuilding this trust takes time and discipline but ultimately serves to make it easier for hoteliers to buy (and easier for vendors to sell) which ultimately is the catalyst to speed up the pace of innovation for the global hotel industry.  In order to ensure that we are able to maintain a brand that hoteliers know they can trust--we have minimum standards in place before we are able to promote any company that use customer feedback as a check and balance to ensure that any vendors we promote have (a) great products that hoteliers will vouch for and (b) provide great service and have excellent customer relationships.  

IV. How do the minimum brand standards help vendors run more successful campaigns?

HTR's minimum brand standards can be easily met in a matter of days and they not only serve to help our community of hoteliers but they are also in place to ensure successful campaigns for vendors. For example, if HTR produces a sponsored article or runs an ad campaign promoting your product--the first thing most hoteliers will do is check your profiles. If your profiles don't have reviews--your promotional efforts end up getting diffused by a lack of trust in the eyes of buyers which means your campaigns lose impact.



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