Article contents: 

  1. What is the Review Recency variable in the HT Score?
  2. Why is Review Recency important?
  3. How do I know if my company has enough recent reviews to get full credit?
  4. Can past reviewers update the reviews to make them current?    


What is the Review Recency variable?

The easiest way to think about the new Review Recency variable is by asking the question, "which products in a given category are being talked about most by hoteliers on Hotel Tech Report'."
  

Why is Review Recency important?

85% of consumers believe that reviews older than 3-months are not relevant anymore and don’t consider these in their decision making.  Recency is an important signal of quality, relevancy and trust.

How do I know if my company has enough recent reviews to maximize our HT Score?

Make sure you have at least 10 reviews in the trailing 6-months to earn full credit for review recency.  Not sure if you have enough? Head to your dashboard to find out.

   

Can past reviewers update the reviews to make them current?

Yes.  Hoteliers can simply write another review and it will update and replace their old review (see: How Hoteliers Can Update a Review) or Premium Members can leverage the 1-click Review Refresh feature in the Automated Review Manager to keep profile content fresh and relevant.

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