In the event of ties in the HotelTechAwards, the following is the methodology used to break them.
* Note: Tie breaking must be calculated manually so it is not done until the final deadline when data is exported from the system so please do not ask for a current status calculation as it is not available (or known by anyone at Hotel Tech Report) until winners are announced. All tie breaker data will be made available to participants for auditing).
Tie breaking will happen based on additional factors and criteria that are leading indicators of a company's success in the market:
- Ratings Averages (indicator of customer satisfaction): Average ratings (shown here) are a proxy for overall customer satisfaction. Vendors will receive 3 points for each criteria in which they have the highest average rating in, 2 points for 2nd amongst the tied companies and 1 for 3rd place. Criteria include: Overall rating, likelihood to recommend, ease of use, customer service, ROI/value for money and implementation/onboarding.
- Scale/Reach (indicator/proxy for company's install base): # of reviews will be used as a proxy for scale in the market. While we certainly understand this measure isn't a perfect representation of a product's install base, every company has the same opportunity to reach out to customers for reviews so all else equal, review count is the most accurate representation of install base with publicly available information (note: self reported install bases will not be considered). The company with the most reviews will receive 3 points, 2nd place will get 2 and 3rd will receive 1 point.
- Global Reach (indicator/proxy for companies' global reach): Global reach that is an indicator of a company and product's strength and viability. If you serve multiple countries it means you have had success, gained traction and scaled your product to serve multiple markets. It also means you are more likely to be able to offer your product to a given user on Hotel Tech Report. Geographic reach is measured by the number of countries that reviewers come from and helps hoteliers understand which companies can best serve a global customer base. The company with the most geographically disperse reviews (# of countries represented) will receive 3 points, 2nd place will get 2 and 3rd will receive 1 point.
- Company size/headcount (indicator/proxy for demand for product demand): While it is difficult to determine demand for a given product, a company's employee count relative to competitors in a given category is one variable that can publicly available indicator. What this number essentially says is, "how many people does it take to support existing and future customers". As such, this factor is utilized in the event of a tie breaker as a proxy for product demand. The company with the most employees will receive 3 points, 2nd place will get 2 and 3rd will receive 1 point.
Want to see where your company stands?
We created a spreadsheet with a live scorecard as well as examples of current standings for ties in the Staff Task Mgmt. and Collaboration and Property Management System (PMS) categories.
Whichever company has the most points will be the winner of the tie breaker. We welcome any questions or feedback as always so feel free to reach out via the on-site live chat any time.